SECTOR: Security, Apps, Web Apps and Cloud solutions

SERVICES: Market and User Research, Business Strategy, Service Design, CX, UX and UI

NEED: Security and maintaining personal login details is a fundamental need on the Internet. Clef is a start-up in the Bay Area that has developed a very secure access, payment and encryption technology. Clef’s mobile app replaces usernames and passwords using your smartphone.

SOLUTION: Factotum developed a brand and identity that could work for the platform its web apps. We worked with the company in an innovation co-creation workshop in San Francisco to identify how the company could leverage is unique technology to appeal to new users and investors.

When you use Clef, you create a digital key that never leaves your phone. Clef uses that digital key to generate a new signature every time you log in then sync with Clef Wave to send your signature and identify yourself. The Clef app generates a public and private key.

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