Recent research from the Design Council and other sources indicat that 51% of service design projects do not get implemented.
Design groups can fall into the trap of telling business high level strategic stories using overly complex assets that present a nirvana.
They do not get implemented because they lack testing with users, fail to add value to the business and are not implementable.
In terms of innovation, teams need to understand if they defending, differentiating or disrupting and set strategy accordingly. By combining service design thinking and business science in a participatory design process projects stand a better chance of success.
Clients do not need high level, ethereal and glossy design concepts. They need a trifecta of creative know-how, business acumen and implementation. In design thinking this is the minimal viable product desirable, viable, feasible and usable!