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  • First steps of an UX designer’s journey at Ironhack — a UX case study October 19, 2018
    Follow me through the design thinking process working on expanding Naturalia’s market.https://medium.com/media/9ba55a08c5111f3b9cfcc3796f8ca6f4/hrefFirst week at Ironhack is ending, let’s have a look at what we’ve learnt and done.We were working as a team with Lara Lakis et Andréa PORCHE on a grocery shop problem : adding value for the customers of the grocery company of our choice by […]
    Elodie Baudin
  • Second steps of an UX designer’s journey at Ironhack — a UX case study October 19, 2018
    Follow me through the design thinking process working on expanding Naturalia’s market.https://medium.com/media/a87a951b0eda5378c07d66f3f613fc76/hrefFor those who missed the first week of course at Ironhack, you can find in details the first part of what we’ve done here. Last week finished while we were in the “define” part of the design thinking process. At this stage, we didn’t […]
    Elodie Baudin
  • Defining user reactions using AI October 19, 2018
    Image of UX Collective analyzed by Azure AIDetermining a persona’s intrinsic value is a herculean feat at best. By asking key questions about the state holder and their users in order to examine needs, wants and desired outcomes, AI systems now provide a unbiased based approach that considers:How do we make sure we are building products […]
    Nick Hubley
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