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  • Sale tunnel redesign — a UX case study December 13, 2018
    Redesign APIA Car Insurance Sale Tunnel and UIThis article on APIA car insurance sale tunnel redesign is a documentation of a project undertaken during the Interface Design course in the University of Sydney.The case study covers the Landscape Research, User Research, Interaction Design, Visual Design followed by Usability Testing.BackgroundApia is an Australian insurance company, who has been […]
    Lin Tao
  • You may not be my leader: my personal philosophy on design leadership December 13, 2018
    What does leadership mean to you? Is there a type of leader that you aspire to be? Is there a type you would not want to work for?To answer these questions I decided to construct my own Personal Philosophy of Leadership (PPL). I started with an introspective, experience-based view of leadership and mapped that to what […]
    Brendan McWeeney
  • The ideal user December 13, 2018
    Thoughts on Umberto Eco’s Model Author and Model ReaderUmberto Eco’s Model Author and Model ReaderI love to read. I always have. And, unlike my wife, I don’t care how I read. Book. Computer. Kindle. Phone. I do it all. If it’s a nonfiction book or novel, then all I want is access to it.That’s why, in my Ph.D., […]
    Benjamin John Peters
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