Typical users in a target segment

User Testing

We organise  usability testing with target customer segments and groups of typical users to develop and assess concepts that we develop using an iterative design approach.

We start by undertaking customer and user research to identify target segments, user needs, prevalent behaviours and new design opportunities. (Please take a look at our section on User Research).

We profile and develop an in depth understanding of customers and recruit people for user testing, where often we will work with and alongside an organisation’s marketing or customer insights team to augment their skills and expertise.

Anonymity and Discretion

Our workshops and user testing  sessions take place in purpose built facilities where we are able to discretely observe and record sessions. We have conducted such sessions all over the world and have a relationships with user testing labs in New York, San Francisco, London, Riyadh, Hong Kong and Sydney.

Whether it is a co-design, interactive ideation session or a usability prototype testing, we perform a ‘screening’ exercise to identify the target users based on psychographic profiling and insights derived from the ‘Framing’ phase of user research.

We recruit and arrange testing to ensure anonymity of both clients and participants.  Typically we require 5 to 7 days notice to screen and recruit users for testing and group activities where sessions can be half -day, full-day or  run across a number of days.

We test design concepts by preparing low-fidelity paper prototypes and  high resolution ‘click-through’ prototypes. We work with users and the team to evolve ideas through a process of rapid iteration using tools like Pixate, Axure, Invision, UXPin and Sketch.

Testing concepts in this way reduces risk, costs and avoids wasting time and resources before full implementation begins.

 

 

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