Very soon you can register a website that ends with your brand or business name! In 2012 ICANN (Internet Corporation for Assigned Domains and Numbers), the body responsible for managing and coordinating the Internet’s Domain Name System, began the process to introduce new gTLDs (generic Top Level Domains) in order to increase competition and consumer choice for new domain name extensions online.
This means that from 2013, the choice of domain name extensions that we will be able to offer for registration is likely to include opportunities such as:
Geographic Community Generic
.london .eco .web
.paris .music .shop
.berlin .hotel .fashion
.wales .group .food
.sydney .game .love
New Branded Domains
For the first time ever, we will also see Brands having their own Domain Name extension. Google have applied for a few of their own extensions but naturally we don’t know whether we will be able to offer .google as a domain of choice to the internet community yet, but as details are revealed throughout 2013 on those extensions available to you, we will keep you informed.
More choice and opportunity
Today, there are over 300 domain name extensions available to choose from, but from 2013 we can expect that figure will increase to over 1,000.
The list of what’s been applied for was originally expected to be announced in early May but the date was delayed after issues with application security until 13th June. There have been nearly 2,000 applications from parties interested in owning their own little piece of the Internet – view the full list.
To be kept informed on the progress of the new gTLDs, timelines on when they become available for launch from 2013 and what the registration requirements will be, please sign-up for our newsletter and we’ll contact you periodically via our Domain Name Management newsletter with all the relevant information.