Here at Factotum we are big fans of the Doblin Group and Larry Keeley. Larry et al have updated and revised their successful book – The Ten Types of innovation. It’s a must have for all designers, executives and and academics that are interested in innovation methodologies. Here’s how Larry and his team describe their methods:
“Successful innovators analyze the patterns of innovation in their industry. Then they make conscious, considered choices to innovate in different ways.
Ten Types of Innovation: The Discipline of Building Breakthroughs is the culmination of thirty years of analysis and research. The innovation framework was built around a seminal Doblin discovery, that there are ten distinct types of innovation that need to be orchestrated with care to make game-changing innovations.
We wrote this book to address how you can think about innovating effectively; how you can work to get the future to show up just slightly ahead of its regularly scheduled arrival; and how you can ensure your teams are equipped with the robust methods they need to succeed.” – Source: The Doblin Group
Get the book – Ten Types of Innovation
