Design Thinking

Design Thinking

People are the centre of the service design process. We use participatory design, where we research with users, customers, and the people who work behind the scenes, to make identify new opportunities and transform businesses.

We use design thinking and human centred design (HCD) principles to deliver customer and user centric experiences.  We combine this approach with Doblin’s Ten Types of Innovation to identify opportunities to be disruptive and make changes.

A model of Design Thinking
A Model of Design Thinking (click on image to enlarge)

All our clients are different and all design challenges are diverse. There is no simple way to achieve great design, but we have the capabilities to consistently deliver amazing results.

We have a four phased approach for research and insights driven strategic design.

DISCOVER: We have an approach to integrated design that uses a wide range of tools and methods to discover where you really need to innovate. We define opportunity areas based in insights that lead to breakthrough and innovative services.

DESIGN: We then have amazing designers that create a series of concepts that we test with end users and stakeholders in an iterative process that enables us develop concepts quickly and efficiently.

DELIVER: We work with developers and product teams to build the services, products, websites and mobile apps using an agile methodology.


For many years, business leaders equated innovation with the development of new products. However creating new products is only one way to innovate, and on its own, it provides the lowest return on investment and the least competitive advantage.


Design Thinking & Strategy
Design Thinking & Strategy (click on image to enlarge)

We use the  The Ten Types of Innovation Framework by Larry Keely et al, that provides a way to identify new opportunities beyond products and develop viable innovations.  We have combined this innovation framework with design thinking and HCD to develop an effective way to disrupt the market place with we approaches to the way you do business.


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We develop award winning digital services for financial services, FinTech, eGovernment, health, media, the internet-of-things (IoT)

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