Category Archives: Design Thinking

TEDx Reset – Why Robots Need To Dream

Peter Fossick, of Factotum was recently invited to talk at TEDx Reset about ‘Why Robots Need to Dream’.

We’ve posted a link to the video here, in which Peter talks about the selling of technology of Utopian futures that often have social, economic and cultural impacts that favour the few while penalising not only the majority of people but the environment as well. Peter argues that this is the result of new technology but rather the principles, ethics and practices of modern neo-liberal capitalism.

If you enjoy the video you can catch Peter at UX Istanbul in February where as a guest speaker he’ll be talking about DesignOps.

The Design Trifecta

Recent research from the Design Council and other sources indicat that 51% of service design projects do not get implemented.

Design groups can fall into the trap of telling business  high level strategic stories using overly complex assets that present a nirvana.

They do not get implemented because they lack testing with users, fail to add value to the business and are not implementable.

In terms of innovation, teams need to understand if they defending, differentiating or disrupting and set strategy accordingly.  By combining service design thinking and business science in a participatory design process projects stand a better chance of success.

Clients do not need high level, ethereal and glossy design concepts. They need a trifecta of creative know-how, business acumen and implementation. In design thinking  this is the minimal viable product desirable, viable,  feasible and usable!